This report looks into which campaigns, brands, advertisers and agencies that have worked on FMCG campaigns, that have performed best over the past year.
The data for the report is based on the WARC Rankings which comprise of the Creative 100, Effective 100 and Media 100. The results of each ranking have been weighted and combined in this report to produce a 'best of the best' ranking for agencies and brands, to showcase the all-round performances in award shows in 2018 for each product category.
Download a sample of the report for:
- An introduction to the report with three key takeaways
- FMCG's top 10 campaigns for creativity, media and effectiveness
- A sneak peek of the top FMCG agencies