The state of the Industry

Mobile marketing in APAC 2019

A WARC report with the MMA


This year's "State of the Industry: Mobile Marketing in APAC" report has discovered that mobile continues to be seen as an effective marketing channel and disruptive across industries, but is yet to reach its full potential.

Download your sample to find out:

  • The four themes uncovered in a survey of over 700 marketers
  • Key insights from the results
  • Data points on mobile disruption, potential and media integration


The findings of this year’s survey reveal that mobile marketing is becoming increasingly more effective and is impacting all sectors across APAC, and this is set to continue with significant budget increases going towards social and mobile content”

— Amy Rodgers, Managing Editor - Research & Rankings, WARC

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