Lessons from the 2019 WARC Prize for MENA Strategy

MENA Strategy Report

Effective marketing strategy in MENA

Lessons from WARC’s Prize for MENA Strategy 2019.

The WARC Prize for MENA Strategy rewards strategic thinking that is building brands and transforming businesses across this diverse and dynamic region. This collection of winning work and trends in effectiveness will inspire marketers, agencies and media owners to deliver breakthrough thinking.

Key themes:
  • Strong strategies rely on real stories
  • New strategies to target millennial parents
  • Content strategies are becoming more varied across the region
  • Strategic ideas which drive footfall
This sample of the full report includes:
  • Commentary from judge Ali Cheikhali (Creative Strategy Lead, Emerging Markets, Google ZOO) on the brands who told true stories which led to real returns
  • Case summary of Saudi Telecom Company's digital campaign "Akhou Nora"
  • Executive summary of findings and what these mean for you as a brand, media owner or agency.
WARC MENA Report_2019 Cover.jpg


This year’s entries demonstrated a more robust style of strategic thinking across the region that generated some impressive returns. Following our examination of the results, we have established four key lessons that will help brands achieve a successful marketing strategy going forward.”

— Lucy Aitken, Managing Editor, Case Studies, WARC

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