How are marketers across the world using and investing in the growing number of tools at their disposal? For the third year running, this report looks at the current state of the marketing technology industry and where it's heading. Based on a survey of global brands and agencies and including commentary from respondents, this report will help you navigate the growing tools and technology available.
Fill out the form on the right to download key takeaways from the report, including:
- Market sizing - the year on year growth of the industry since 2018
- Data - how agencies are balancing data with creativity, including in their hiring process
- Capabilities - the disciplines in which people are finding uses for martech tools
- The Future - where respondents plan to focus their budgets next year
The continuing consumer appetite for adopting digital technologies is driving growth in the market and providing opportunities for both big and small vendors of marketing tools across the globe.”
— Damian Ryan, Media & Technology Partner, BDO