Media Awards Report:
Influencers in the media mix

WARC's new Influencers in the media mix report (a sequel to the Media Strategy Report) analyses how four winners from the 2018 WARC Media Awards integrated influencers into their channel planning. 


Download a sample of the report to discover:

  • An executive summary of the whole report 
  • An article on defining the role of influencers in the mix by Jerry Perez, Strategy Director at Mindshare China
  • A sneak peek of Maybelline's Silver winning case study: Power to the Queens

 

Watch Lucy Aitken, Managing Editor at WARC, as she introduces the report.


Are you a WARC subscriber? Log-in to view the full report

Download a sample PDF