Watch "The Effectiveness of the Irrational" with Rory Sutherland on demand

"To be brilliant, you have to be irrational". Hear Rory Sutherland share his rules of 'Alchemy' or the surprising power of ideas that don't make sense. In this webinar, he covers:

  • The rules of Alchemy when cracking the human code
  • Why humans have evolved to behave in illogical ways with the 4 'S-es': Signalling, Subconscious hacking, Satisficing and (P)sychophysics 
  • Applying these rules and thinking illogically

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Watch the webinar on demand