WARC Webinar: Rory Sutherland on the Effectiveness of the Irrational

Tuesday 10th September
4:30pm BST / 11:30am EDT

Presented by:
Rory Sutherland Vice Chairman, Ogilvy UK

"To be brilliant, you have to be irrational". Hear Rory Sutherland share his rules of 'Alchemy' or the surprising power of ideas that don't make sense. He'll cover:

  • The rules of Alchemy when cracking the human code
  • Why humans have evolved to behave in illogical ways with the 4 'S-es': Signalling, Subconscious hacking, Satisficing and (P)sychophysics 
  • Applying these rules and thinking illogically

Join us for an entertaining hour uncovering why the opposite of a good idea is sometimes the best idea; on Tuesday 10th September at 4:30pm BST /11:30am EDT*

*All registrants will receive a link to the recording of the webinar so be sure to register even if you are unavailable to watch the live session.

Join us for this WARC Webinar