Cannes Lions 2019

Insights from the Creative Effectiveness winners

What themes connect the Creative Effectiveness Lions shortlisted entries? 

The Creative Effectiveness Lions feature brands that embrace risk and make an impact that extends beyond the bottom line and integrates into culture. They celebrate the measurable impact of creativity.

Discover a sample of our analysis of 2019's 227 entries, including:
  • Three overarching themes 
  • What that means for you as a brand, media owner or agency
  • Notes from Jury President John Seifert (CEO, Worldwide, Ogilvy)
  • Sneak peek at Jury comments of Grand Prix winning Carrefour: 'Black Supermarket'
  • Case summary for Gold winning Tide: 'It's a Tide Ad'
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Cannes Creative Effectiveness Lions: “striking correlations between world-class creativity and commercial impact”

— Simon Cook, Managing Director, Cannes Lions

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