The State of the Industry

Mobile Marketing in EMEA 2019

An annual report from WARC and the MMA

This year's "State of the Industry: Mobile Marketing in EMEA" report has discovered that mobile continues to be seen as an effective marketing channel and disruptive across industries, but is yet to reach its full potential.

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  • The four themes uncovered in a survey of over 400 marketers
  • Key insights from the results
  • Data points on mobile disruption, potential and media integration
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The findings of this year’s survey reveal that mobile marketing is becoming increasingly more effective and is impacting all sectors across EMEA, and this is set to continue with mobile payments and mobile video having a big impact on mobile strategies in the region.”

— Amy Rodgers, Managing Editor - Research & Rankings, WARC

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