The state of the Industry

Mobile marketing in the UK 2019

A WARC report with the MMA

This year's "State of the Industry: Mobile Marketing in the UK" report has discovered that mobile continues to be seen as an effective marketing channel and disruptive across industries, but is yet to reach its full potential.

Download your sample to find out:
  • The four themes uncovered in a survey of UK marketers, including mobile in the UK post GDPR
  • Key insights from the results
  • Data points on mobile disruption, potential and media integration
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The findings of this year’s survey reveal that mobile marketing is becoming increasingly more effective and is impacting all sectors across the UK, and this is set to continue with three quarters of UK marketers expecting to increase their mobile budgets over the coming year.”

— Amy Rodgers, Managing Editor - Research & Rankings, WARC

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