May 2019

Global Ad Trends

Drivers of online growth

Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence, and the latest facts and figures on the global ad market. In this edition, the focus is on drivers of online growth.

Fill out the form on the right for a report excerpt that includes key findings such as:

  • 47.7% internet’s share of all media spend globally this year
  • 53.6% internet growth coming from online display formats
  • 58.1% social media’s share of US online display adspend
  • 58.8% mobile’s share of internet adspend this year
  • 83.4% Facebook’s share of US social media adspend
  • 94.6% internet growth coming from mobile ad formats


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