Couldn't make it to Cannes Lions this year? Or maybe you couldn't reach all of the sessions you had hoped to.
WARC's content team was on the ground tracking down relevant sessions to report back on
for marketing strategists—both on the agency- and client-side. This deck outlines seven industry trends which emerged from the festival this year.Fill out the form to access a bite-sized summary of seven trends
, some of which include insights from:
- The Creative Effectiveness Lions
- The strategy, marketer and media sessions
- New research at Cannes Lions
- ...and more!
Brands will have to live in the digital reality but they can't be defined by it - they have to have some kind of connection to a physical space."
— John Seifert, CEO, Ogilvy Worldwide;
Jury President, Creative Effectiveness Lions 2019