WARC Webinar: Ehrenberg-Bass Institute on Laws of Brand Growth

Monday, November 18 5:00pm EST (US) / Tuesday, November 19 9:00am AEST

Presented by:
Prof. Jenni Romaniuk, Associate Director (International), Ehrenberg-Bass Institute
Prof. John Dawes, Associate Director (Operations), Ehrenberg-Bass Institute

How do brands grow? How do buyers buy? If you could ask one question to help spark the marketing effectiveness of your brand, what would it be?

In this unique WARC Webinar, we put you in charge of the agenda. The Laws of Brand Growth and the Ehrenberg-Bass Institute thinking have had a big influence on marketing practice, but there are some areas that people still find confusing or challenging.

Professors Jenni Romaniuk and John Dawes of the Ehrenberg-Bass Institute are here to answer your questions about the Laws of Growth and how to use them. You can ask about anything from Does Double Jeopardy law hold in services categories? to What is the difference between Mental Availability and Brand Salience? to How does a distinctiveness strategy differ from a differentiation strategy? to How do Premium brands grow? – Jenni and John are ready and waiting for your questions.

What’s your question?
Submit your questions for Jenni & John to: marketingscience.info/webinar-questions/

Not able to attend the live webinar?
Don’t worry. We’ll send a link to the recording of the webinar to all registrants. The recording of the webinar will be available until the end of November.

Register now to find out what you need to know to help your brand grow.


Join us for this WARC Webinar