Category Adspend Forecasts 2020

Global Ad Trends: October, 2019

How is ad investment due to rise next year, and which categories are predicted to contribute to that growth?

Nominal ad investment is forecast to rise 6.0% to $656bn worldwide in 2020, buoyed by a bullish US market in which over a third of all spend is transacted. Investment in internet formats combined is expected to top $336bn in 2020, accounting for over half of all adspend for the first time.
This infographic shares the adspend growth for 2020 across 10 key countries for 5 categories, including:
  • Financial services
  • Food
  • Retail
  • Toiletries & cosmetics
  • Soft drinks

WARC Data offers the most rigorous and accurate benchmarks for media planning and strategy in the world. Using our methodology ‘HAVE’, we harmonise, aggregate, verify and evaluate data from hundreds of trusted sources, including Nielsen. Allowing you to benchmark your media strategy by category, channel and country. WARC Data sets a new industry-standard for net advertising investment.


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