Strategic communications planning considers a number of things—context, channel effects, historical profitability, and numerous other criteria beyond target audience, cost, reach and frequency when developing a communication and investment plan.
But what's the impact when advertising appears in channels that make people feel bad, or alongside unsafe content?
Genius Steals introduces the media planning pyramid, built from research that factors in reported psychological well-being of the audience as well as brand impact, as a tool to help balance plans.
Watch the webinar recording to learn:
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