Josef Hrebik, Canadian Media & Entertainment Strategy Lead, Accenture
Brent Chaters, Managing Director, Digital Customer & Marketing Practice, Canada, Accenture
Hear results from a first of its kind study conducted by Accenture and thinktv, which measures the effectiveness of media channel spending on driving sales in the Canadian market.
The study assesses over $3Bn of media spend by 105 brands in Canada across four verticals and identifies the sales ROI of key media channels and discusses what advertisers can do to improve advertising efficiencies and drive better business results.
During the recording you will learn: