Webinar Recording: The Moneyball Moment for Marketing in Canada

Presented by:

Josef Hrebik, Canadian Media & Entertainment Strategy Lead, Accenture
Brent Chaters, Managing Director, Digital Customer & Marketing Practice, Canada, Accenture

Hear results from a first of its kind study conducted by Accenture and thinktv, which measures the effectiveness of media channel spending on driving sales in the Canadian market.

The study assesses over $3Bn of media spend by 105 brands in Canada across four verticals and identifies the sales ROI of key media channels and discusses what advertisers can do to improve advertising efficiencies and drive better business results.

During the recording you will learn:

  • How to get the most out of your media plan
  • What simple media mix models get wrong
  • How Canadian media plans and choices differ from the US
  • What returns you can expect on incremental media spending
  • The small shift in media that could drive billions in additional revenue


Get the recording and presentation now