Nick Geoghegan, West Coast Strategy Director, eatbigfish
Across nearly every imaginable consumer goods category, a new wave of challenger brands are disrupting long established market leaders with a direct-to-consumer approach.
But to put the success of brands like Casper, Warby Parker, Huel or Harry’s down to their ability to offer lower prices is to miss out on crucial lessons that these challengers can teach us. From standing up for their customers, to doubling down on over-performance, to seeing drama as a strategic imperative, these challenger brands have much they can teach us.
Fill out the form on the right to access the webinar recording and presentation that dives into several key behaviors that allow DTC challengers to compete with the market leader and win.