Why Your Strategy Needs More Chaos

During Cannes Lions 2019, WARC held a full day of sessions packed with the latest insights on strategy, planning and creativity. 

Marketers overflowed the room to listen to Martin Weigel from W+K Amsterdam and Rob Campbell from R/GA London – joint founders of the School of Strategic Arts – explain why chaos is the critical element to enable creativity to go to interesting places.

Fill out the form to access a recording of the session so that you can revisit or discover practical ideas on how you can inject some chaos into your next project.

 

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Watch the session from Cannes 2019