2023 Consumer trends report

Featuring additional regional analysis from Europe

WARC's 2023 Consumer trends report, in partnership with GWI, explores the most important trends influencing consumer purchase decisions across brands and categories. It provides insights and advice for marketers based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies, and analysis.

The report focuses on five main areas influencing brand selection: 

1. Inflation and its continuing impact
2. Growing friction between sustainable endeavours and rising prices
3. How Gen Z are approaching mental health
4. The growing influence of social commerce on consumer purchasing
5. New developments in consumer thinking on privacy

For complimentary access to a sample of the report featuring additional regional analysis from Europe, please complete this form.

Are you a WARC subscriber? Login to access the full report.