The Global Marketing Index: review of 2020

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The Global Marketing Index provides a unique monthly indicator of the state of the global marketing industry, by tracking current conditions among marketers.

Key insights from the '2020 in review' report: 

  • Recovery is apparent across most GMI indices as businesses gain confidence in economies across the world after the initial disruption of the COVID-19 pandemic.
  • The index for marketing budgets saw both its lifetime high and low index values in 2020, with digital and mobile being the main drivers of growth from August onwards.
  • APAC ended the year with the strongest index levels, showing increased rates of growth across most indices going into 2021, and there was a particularly strong staffing index in the Americas.
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