The Global Marketing Index provides a unique monthly indicator of the state of the global marketing industry, by tracking current conditions among marketers.
Key insights from the '2020 in review' report:
- Recovery is apparent across most GMI indices as businesses gain confidence in economies across the world after the initial disruption of the COVID-19 pandemic.
- The index for marketing budgets saw both its lifetime high and low index values in 2020, with digital and mobile being the main drivers of growth from August onwards.
- APAC ended the year with the strongest index levels, showing increased rates of growth across most indices going into 2021, and there was a particularly strong staffing index in the Americas.
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