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Consumers’ relationship with price and value is subject to a huge array of cognitive biases. How consumers perceive price is as important as the price itself. Value is never fully rational, it is subjective, emotional and highly context dependent.
The Behavioural Architects have compiled a 2021 behavioural science toolkit for optimising the communication of price and value.
In the webinar, Crawford Hollingworth, Founder of The Behavioural Architects will identify the key Behavioural Science concepts that have been used to optimise price and value. For each concept, using both scientific evidence and real-world examples to bring alive understanding and implementation. Providing attendees with a robust, simple and user-friendly toolkit to help optimise price and value.