Next wave measurement: Marketing mix modelling in the age of retail media

This report, developed with Amazon Ads, explores how MMM is evolving, and how they are now being used with a particular focus on the impact of retail media. Including:

• The benefits of marketing mix modelling in a world where digital commerce impact continues to expand
• Key factors driving complexity in marketing measurement
• Key characteristics of next generation MMM
• Best practice in delivering maximum return on investment for your marketing and advertising budget

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