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What does it take to build a culture of creative effectiveness?

WARC, the ANA, and LIONS are partnering together to 'crack the code' on the culture of effectiveness. What goes in behind the scenes, within the structure of an organization, that results in award winning creative effective work? Over the course of the next few months, together, WARC, the ANA, and LIONS will delve into this topic with industry leaders, resulting in a comprehensive blueprint for brands and agencies to follow.

WARC is planning in-depth research with CMOs around the world, and a content series including podcasts and reports. If you would like to participate or learn more, please register here.

Register to participate or learn more

About WARC

Our mission is to save the world from ineffective marketing. We do this by providing the latest evidence, expertise and guidance to make marketers more effective. To learn more, visit

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