Creative Effectiveness Lions 2023

Insights from the winners

This report focuses on the 2023 winners of the Creative Effectiveness category of Cannes Lions, which rewards creativity that has also met business goals and driven sustainable impact over time.

• We explore themes from the winning work, explored through judges’ commentary and behind-the-scenes interviews with winners.
• We break down what a winning creative effectiveness entry looks like, giving you practical tips and best practice for how to write your own.
• A data lens is applied to the winners, revealing the most common media and creative strategies used in creatively effective work.

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