Our new series of reports look at key categories in digital commerce. These data-driven insights draw on verified data and forecasts as well as the best curated research on the market.
The result
We help marketers like you to understand the key drivers behind digital commerce trends in your categories, and tailor paid media strategies accordingly.
First up in this series - beauty and personal care. We examine this topic from three perspectives: retailers, consumers and brands, and we shed some light on trends in this space, such as premiumization, price sensitivity, social selling and the outsized influence Gen Z shoppers have on the category.
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