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The Advertising Association/ WARC Expenditure Report

The Advertising Association/WARC Expenditure Report is the most trusted source of UK adspend data. The full executive report and access to the data is available via subscription only, however you can submit your details to read the executive summary.

The latest report findings show that:

  • UK advertising spend rose 8.8% in Q2 2022, to a total of £8.6bn. This means spend during the first half of the year was up 14.4%, at £16.7bn
  • OOH and cinema continued their strong recovery during the quarter - and new IAB data show that online classified was up by almost a third. TV was the only medium to record a decline in investment during the quarter, though the VOD component continued to grow
  • The UK's ad market is on course to grow by 9.2% in 2022 as a whole, to a value of £34.9bn
  • Spend during the 'golden quarter' (Q4 2022) is set to be up by 4.5% on last year, to a total of £9.5bn
  • The UK's ad market is expected to grow by a further 3.9% next year, to a total of £36.2bn

 

About the AA/WARC adspend data
The Advertising Association/WARC quarterly Expenditure Report is the most trusted source of adspend data. It is a must-have for planning, budgeting, client presentations, strategy or investment advice. You can buy your annual subscription here.

Download the executive summary

About WARC

Our mission is to save the world from ineffective marketing. We do this by providing the latest evidence, expertise and guidance to make marketers more effective. To learn more, visit warc.com

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