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Global ad spend outlook 2023/24

Withstanding turbulence

Global ad spend is projected to top $1trn for the first time next year, with just five companies drawing over half of this money. What does this mean for the advertising industry?

High interest rates, spiralling inflation, military conflict and natural disasters have made for a bitter cocktail over the preceding 12 months, but the latest earnings season shows that the advertising market has withstood this turbulence and has now turned a corner.

WARC offers advertising investment forecasts across all major media – including for the first time retail media and connected TV – as well as 100 markets, 40 media owners and 20 product sectors to allow you to make sense of the evolution of industry trends. 

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