WARC Data | Global Ad Trends: The State of the Industry 2020/21

Global Ad Trends:

COVID-19 One Year On

A review of the lasting impact on media habits

The media disruption from COVID-19 was unprecedented.

In this month's Global Ad Trends report we found that consumption surged and advertising spend followed, with these trends likely to be amplified in 2021. A greater focus on agility, innovation and effectiveness is the main lesson for marketers in the long term.

The full report breaks down the growth in e-commerce, online video, social media, and gaming and esports.

Key findings include:

$900bn more was spent at online retailers globally last year.
75% of the online grocery shift in 2020 will be permanent.
TikTok user activity doubled, outpacing competitors.
TV delivers the most favourable advertising, with 34% of consumers saying it is ‘entertaining’ and 30% describing it as ‘informative’.
53% of consumers say an excessive number of ads negatively impacts their view of the brand.

Download a sample

sfdcInstance:

utm_medium:

utm_source:

utm_campaign:

utm_content:

utm_term:

utm_medium_ft:

utm_source_ft:

utm_campaign_ft:

utm_content_ft:

utm_term_ft:

gaClientID:

Email Address:

First Name:

Last Name:

Job Title:

Phone Number:

Company Name:

Type of Business:

Country:

City:

Headquarters State

Global Ad Trends:

COVID-19 One Year On

A review of the lasting impact on media habits

Download a sample

About WARC