Our latest research from 100 markets worldwide shows that 2020 was the worst year on record for traditional advertising media, while the online market failed to record growth for the first time since the Dotcom crash.
Adspend excluding political campaigning is down by 11.0% to $552bn this year with the rate of decline double that of the last recession in real terms. The automotive, retail, and travel & tourism sectors all cut ad budgets sharply this year.