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Retail's balancing act: Your guide to sustainable performance

As challenging economic times force brands to make difficult financial decisions in 2023, balancing brand and performance elements of the marketing strategy will become even more important.

This white paper, developed in partnership with Google, looks in depth at how to tailor your channel strategy, communicate value effectively to omnichannel shoppers and deliver sustained performance in the long run. You’ll find actionable guidance and case studies on how to respond to these challenges, including examples from Nestlé and IKEA.

In this report we cover:

  • How to balance investments over the long and short term
  • Key considerations when balancing investment across marketplaces and
  • How to balance the intricacies of omnichannel

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