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The WARC Guide to luxury marketing in an era of change

The luxury market attracts diverse clientele, drawing from many different backgrounds, gender preferences and ages – and how these intersect is a far more complex combination than perhaps in any other sector. 

Brands need to creatively innovate to stay on top and seize commercial opportunities. 

The ‘WARC Guide to luxury marketing in an era of change’ examines trends driving the evolution of luxury marketing, and how marketers can respond.

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