Register for the Marketer’s Toolkit 2023 webinars hosted by regional experts in EMEA, APAC and North America. Our hosts will take a closer look at some of the five key trends highlighted in the Global Trends Report, analyse the threats, opportunities and best strategies to help you navigate 2023.
Register now by completing the form. We look forward to seeing you there!
Modern marketing has never been more complex with the proliferation of touchpoints and fragmentation of audience segments. Now with the global reckoning of Big Tech and the rise of “bubble up culture” shaped by communities, what opportunities do these trends provide marketers to reach customers more meaningfully and closer to the bottom line?
Join JJ Eastwood, Managing Director of Carousell Media Group, Michael Patent, Founder & President of Culture Group and Rica Facundo, WARC Asia Editor as they share local insights and case studies about:
Retailers and manufacturers are witnessing some of the biggest changes in shopper behaviour in the last five decades, affecting their ability to buy and willingness to spend. With inflation pressures intensifying, plus volatile energy prices and supply-side shortages pushing up input costs even further, consumers disposable income, confidence and spending has now reached crisis levels across key European markets.
In this webinar Ananda Roy, SVP - Global Thought Leadership & Strategic Insights, IRI, will share insights from research on the impact of changing consumer demand and Emma Ellis, UK Managing Director at Interbrand, will draw on the new Interbrand Best Global Brands report and discuss how CMOs can manage increased frustration, disruption, and demand from their customers. The webinar will be hosted by Catherine Driscoll, WARC Commissioning Editor, EMEA.
Big tech has dominated brands’ media and data decisions for more than a decade. But, with major disruption taking place – from Elon Musk’s acquisition of Twitter to ongoing concerns about giving up so much control to some of the biggest platforms, brands are looking to reassess their big tech relationships.
In this webinar Cathy Taylor, US Commissioning Editor at WARC, Venky Iyer, VP of Digital Products and Experience at Beam Suntory and Brian Wieser, Global President of Business Intelligence at GroupM will explore new paths forward in an uncertain big tech future.