WARC Marketer's Toolkit 2021

Navigate through uncertainty with the Marketer's Toolkit 2021

Put your 2021 plan in context and seek new opportunities to develop effective strategies to grow your business.

Guidance, not guesswork.

Unsurprisingly, over 70% of our Marketer Toolkit survey respondents told us that at a time of volatility, it is harder to plan for the long term.

With insights drawn from over 1000 marketers, more than 20 global CMOs and analysis of our proprietary research and best practice, the Marketer's Toolkit shares actionable advice on how to rebuild and thrive in the current marketing environment.

We share implications, takeaways, data-led insights, CMO and expert commentary, supporting case studies and potential pitfalls for six key themes affecting marketers:

Responding to the recession
Staying effective in the age of e-commerce
Engaging at-home consumers
Succeeding in the closed web
Structuring for volatility
Finding the white space in wellness

The Marketer’s Toolkit is not another end-of-year review. It's the definitive, evidence-based and practical guide for marketers to plan for next year.

WARC is part of Ascential: the specialist global information company that combines intelligence, data and insights to drive growth in the digital economy. The Marketer's Toolkit 2021 is created in association with the following Ascential brands: