TV advertising provides brands massive growth potential, but the channel can be challenging, especially for those needing to prove TV’s value beyond a shadow of doubt. And the TV landscape is only gaining complexity as marketers navigate changing viewing behavior and audience fragmentation across linear TV and CTV.
In this WARC webinar, Angela Voss, CEO at Marketing Architects and Rob DeMars, Chief Product Architect at Marketing Architects join Alex Brownsell, Head of Content for WARC Media to discuss principles for TV success determined by real-world client campaigns and marketing effectiveness research, and share how the agency applied these principles when developing and marketing the HurryCane.
