What are the insights and strategies behind great work from the response to the volatility of 2020 to those pre-pandemic?

We dive into the truths, uncovering the hows, the whys and the lessons from the people behind from the work that worked. We have combined the most awarded work, selected using our proprietary WARC Rankings methodology, with industry interviews and our own knowledge experts to delve into creativity, effectiveness and media excellence.

In this sample report you’ll access:

• Key takeaways across creativity, media and effectiveness
• Case studies from Audi, ESPN / State Farm and Brahma
• Interview with Fernando Machado on the making and success behind ‘Moldy Whopper’
• An opinion piece on effectiveness through volatility from Karen Crum, Global Brand Strategy Director, McCann / McCann Worldgroup
• Commentary from WARC on trends from the most awarded work