In this webinar Kate Price, Partner, at Prophet and Marisa Mulvihill, Partner and Head of Brand & Activation at Prophet will share research into the key challenges and priorities for CMOs. Moving beyond the brand and demand debate, top marketers reveal their approach to integrating short and long term strategies to achieve brand growth and lessons for creating an integrating marketing organization.
In the second part of the webinar, Snezhina Kashukeeva, Marketing Analyst at Fospha will present measurement best practices and highlights some of the common pitfalls that make balancing brand and demand a challenge.
June 5th at 11am EST & 4pm BST
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