Welcome to the Future of Digital Commerce

The Marketer’s Toolkit 2023 is your guide to focus, survive and thrive. It includes a series of reports aimed at helping you identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities. 

The Future of Digital Commerce is the second report as part of this year's Marketer’s Toolkit, and will focus is on three key areas: 

• Retail Media - Specifically the opportunities and challenges marketers will need to contend with as digital platforms diversify and proliferate in what we call ‘the third wave’ of retail media.
• Organizational Readiness - Marketers are discovering their legacy staffing models may need to be adapted for the new world order. We’ll look at why and how.
• Social Commerce - The combination of social media and digital commerce represents the intersection of two powerful trends. As Jackson Browne wrote, ‘don’t think it won’t happen just because it hasn’t happened yet.’

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Up next:
5 January: Future of Media Report 
31 January: China Toolkit