The Marketer's Toolkit 2024

Based on WARC’s proprietary GEISTE trends research, insights from 1,400+ marketers worldwide and one-to-one interviews with marketing leaders, the Marketer’s Toolkit 2024 aims to provide marketers with a set of planning and decision-making tools for the coming year.  

Socio-political polarization, the potential of generative AI, masculinity in crisis, sportswashing and community-based sustainability are the five key trends that will disrupt existing global marketing practices in 2024. 

Now in its 13th year, the Marketer’s Toolkit 2024 offers insights to help turn these disruptive areas into opportunities for growth for you and your business.

While it’s fair to say next year’s economic outlook is mixed, we found marketers’ confidence levels are actually higher than 12 months ago. According to our annual Marketer’s Toolkit survey, a majority (61%) of firms expected improved business performance next year, up 10% from last year. And with the Olympics and election spending, WARC expects global ad spend to grow 8.2% in 2024, topping $1 trillion for the first time.

Take a read and start preparing for tomorrow, today.

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