The Multiplier Effect

Register your interest on the right to become one of the first people to receive “The Multiplier Effect” – a joint report from WARC, Analytic Partners, BERA.ai, Prophet and System1 – that is launching in early 2025.

We’ve joined forces to tackle a critical problem facing marketers today: The separation of brand and performance advertising. Our report will show:

• Brand and performance advertising work better as a truly combined force than as siloed activities – or what we call "The Multiplier Effect”.
• All advertising works in both the short term and the long term.
• Brand advertising is the main driver of sales.

Our study will take a deep, data-led dive into all these topics, as well as providing case studies and actionable guidance for CMOs – ranging from creative best practices and media strategies to organizational structures – to help ensure their brands can tap into the enormous power of "The Multiplier Effect”.

A must-read for all those who want to maximize their marketing impact. Be sure to register and be among the first to receive this report.