Despite very real concerns about the economy, the majority of marketers are optimistic about 2024: Two-thirds (61%) expect business to be better in 2024 than in the current year. WARC’s annual survey of 1400+ marketers worldwide is aimed at uncovering their opinions on key issues for the year ahead.
While the Marketer’s Toolkit report analyses the five key trends that will disrupt the marketing industry in the coming year, the Voice of the Marketer report dives deeper into the survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.
Ultimately, the Voice of the Marketer report aims to give readers more insight into what is top of mind for marketers moving into 2024.
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