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Do stronger relationships produce stronger results?

A collaboration between WARC and Aprais

Does the strength of relationship between marketer and agency correlate with effective work? 

Using two unique sets of data this research has, for the first time, answered this question with an emphatic ‘yes’.

The implications are profound for marketers and their agencies – and arguably for any business relationship. As uncertainty continues to dominate the business world, the importance of strong relationships that can navigate through upheaval is clear. 

In this report we share the results of the research, highlighting the marketing disciplines and behaviours that particularly drive effective results. 

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