WARC Asian Strategy Report: Staying relevant amidst changing tides

The WARC Asian Strategy Report features insights and themes from the winners of the 2022 WARC Awards for Asian Strategy, an annual case study competition showcasing the best strategic thinking from the region’s marketing industry.

This year’s entries showcase the different ways that brands are changing their strategies to remain relevant amidst a post-pandemic landscape, and the changing tides of consumer behaviour and the media landscape it accelerated in its wake. 

From campaigns that had to rebuild value perceptions for e-commerce shoppers to taking the non-advertising route to win over Gen Z consumers, the overarching theme of this year’s submissions is clear: to keep up, brands must change tactics. The report includes

  • 5 themes: Go local or go home, Experimenting with Gen Z, Bringing omnichannel into marketing, Sustaining relevance, and Sustainability on the rise
  • Judges' insights into the winning work
  • A behind-the-scenes look at this year’s Grand Prix winner
  • Summaries of winning case studies
  • Supplementary best practices from WARC Sustainability Hub and Regional Spotlights. 

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