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Marketing effectiveness unlocked

In partnership with the IPA and as an exclusive offering to IPA members, WARC is releasing for a limited time two of our popular sessions from the Cannes Lions International Festival of Creativity.

Sign up to watch The Triple Jeopardy of Attention and the Creative Commitment: New Learning from the ARC Database, and hear from these  industry leaders as they reveal ground-breaking research and breakthrough examples of what it takes to be effective in 2022.

Both sessions will only be available until 31 July, so sign up today to get free access.

Already a WARC subscriber? All of our sessions will be available to view on WARC Talks.

Watch now
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The Triple Jeopardy of Attention

Watch Karen Nelson-Field of Amplified Intelligence, consultant Peter Field and Orlando Wood of System1 Group, three giants of advertising effectiveness as they come together at Cannes Lions to outline how viewers’ attention in today’s media landscape can drive business success, and what that can tell us about creative development. Their new findings will present an urgent case for change and everything advertisers need to know to make it happen.

Creative Commitment: New Learning from the ARC Database

Does your resolution waiver when trying to stick to your current marketing plan? If you answered yes, your fear of commitment could well be undermining the effectiveness of your marketing. Watch Stuart Heppenstall, Principal Consultant at Data2Decisions as he explores this topic and shares the findings from new analysis of the IPA Advertising Research Community database.  

White Paper


Download the Sample Report here!

In 2019 WARC launched the highly successful Anatomy of Effectiveness report at Cannes. This new updated edition will give brand marketers, advertising agencies and media owners a fresh perspective on the five 'rules' of marketing effectiveness: Balance your spend; Invest for growth; Plan for reach; Be creative; and Plan for recognition.

Launching in conjunction with WARC's Anatomy of Effectiveness hub it features new case studies, expert opinions and over 20 'Evidence' decks.

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