WARC Creative Effectiveness 2022

2022 Creative Effectiveness Lions

Insights from the winners

The 2022 version of our report is full of fresh insights and includes:

Four common themes among the winners and what these mean for you
Advice for writing a successful effectiveness entry
Behind-the-scenes features from winners as well as commentary from the judges
A neuroscientific analysis of the winners to uncover the inner workings of creative effectiveness
Summaries of all winners and data points offering insight into creative effectiveness
Infographics showing models of what makes a creative campaign effective

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About WARC

Our mission is to save the world from ineffective marketing. We do this by providing the latest evidence, expertise and guidance to make marketers more effective. To learn more, visit warc.com.