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2022 Creative Effectiveness Lions

Insights from the winners

The 2022 version of our report is full of fresh insights and includes:

  • Four common themes among the winners and what these mean for you
  • Advice for writing a successful effectiveness entry
  • Behind-the-scenes features from winners as well as commentary from the judges
  • A neuroscientific analysis of the winners to uncover the inner workings of creative effectiveness
  • Summaries of all winners and data points offering insight into creative effectiveness
  • Infographics showing models of what makes a creative campaign effective

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About WARC

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