As consumers in many markets endure the worst cost of living crunch in decades, the spotlight is on brands to adapt to changing behaviours and expectations while keeping business buoyant for the recovery. But the current economic downturn poses its own challenge for brands as they navigate new pressures on pricing, portfolio management, innovation, advertising and much more.
The WARC Guide to The Consumer Crunch aims to equip marketers with the knowledge and resources they need to make sound decisions in these difficult times. The Guide offers in-depth insight on consumer sentiment, pricing strategies, brand management and communications, backed with evidence, data and best-in-class case studies.
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Our mission is to save the world from ineffective marketing. We do this by providing the latest evidence, expertise and guidance to make marketers more effective. To learn more, visit warc.com.
